PLAN OF CHRYSLER IN 2010

Well this year obviously is very critical for Chrysler which is an automating company. They are planning to introduce new designs and more updated cars to refresh and regain some revenue.

The company has been going through a bad phase and expects a strong come back in this year. As in previous two years lots of negative things like bankruptcy, debt holders and bad economy causing hundreds of businessmen to shut down their business as consumers has less purchasing power.

The main reason for not been so successive as Gm and Fort is that Chrysler is coming out of bankruptcy recently and did not  generated enough revenue and profits to advertise and make awareness.

Chrysler didn’t have enough money to introduce their new product in an auto show Detroit which was held in January, Told by an auto facts analyst Anthony Pratt.

When Chrysler introduced Sebring in the beginning the sales were slow and suspected that this model will not stay long in their line up list. The company will soon replace this model with new model Nassau and this will be introduced to the market in 2011.  Nassau concept was introduced in an auto show 2007.

Many of the experienced insiders believe that this model will not achieve the expected goal of the company as this concept will not last long, and the company will soon cancel its development, said by Pratt.

The company believes that these updated versions will give an extra edge and increase their sales. They also try to launch new Fiat- influenced car as early as possible. Chrysler thinks that fuel efficient and smaller cars will help them to improve their position and market shares as well. New Fiat will be likely to introduce in 2013 in market.

However there is still lot to do for the company as now the fact is company is not making enough sales in recent year. The analyst also believe that Chrysler is making smaller and fuel efficient cars because they don’t have any other option and after making them the next difficult task will be creating awareness among people regarding them . The company’s recent sales are high so that was it can not opt expensive campaign like Gm or Ford but they still have to find some way to make full awareness.
This year the company has to decide about crucial thing like advertisement campaign and selection of new model. So this will be a main year for them and if they make correct decisions they will be successive.